How you benefit
SoundAware’s mission statement with respect to Airplay Monitoring and Mapping can be summarized in one word: Truth. More than 40 percent of all copyright data that is being submitted by broadcasters is inaccurate. An inaccuracy rate of 40 percent means 40 percent of all royalties are being paid to people who are not entitled to it.
SoundAware’s mission statement with respect to Airplay Monitoring and Mapping can be summarized in one word: Truth. More than 40 percent of all copyright data that is being submitted by broadcasters is inaccurate. An inaccuracy rate of 40 percent means 40 percent of all royalties are being paid to people who are not entitled to it.
Royalties are the foundation the music industry is built on. With this in mind, it’s worrisome that the entire supply system for copyright data by broadcasters is based on manual input. Spreadsheets with incomplete play list data and erroneous input cause an inaccuracy rate of 40 percent and higher, when it comes to copyright data.
SoundAware has developed a solution that enables the broadcast industry to achieve an accuracy rate of up to 100 percent in copyright reporting. Using advanced technology called fingerprinting, SoundAware is able to tag audio in a way that makes it recognizable, without having to modify the original track.