About SoundAware

About us

SoundAware is a pioneer in automatic content recognition. Our revolutionary new technology enables us to recognise and analyse the DNA of music and media, creating analytical and tracking opportunities for content on radio, television and mobile devices. For our customers, we undertake analysis and data processing, allowing them to focus on their core activities.

Our main office is in Hilversum, the Netherlands, and we operate two fully redundant data-storage centres, both located close at hand in Western Europe .

The world according to SoundAware

We have a vision for the future – and we’re happy to share it with you. In our world, data stream use from multiple media (radio, TV and internet) can be recorded and analysed, all with the help of smart technologies drawing on untapped computer power to make previously impossible cross connections. Where human hands were once the only tool available, we have found a more reliable method. Does this mean that cold data will take over our warm world? No, because data by itself has no intrinsic value. It is the task of our specialists, who know how to interpret and contextualise this data, to unlock the worth within the information. Or, to put it another way, we operate cutting-edge science, but with a human touch.

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